The show is set in the fictional world of Ninjago, a place inspired by East Asian myths and culture. The land is divided between Ninjago and the Dark Island, where the Overlord formerly resided. It has an underworld, where beings of evil like the Skulkins dwell, together with sacred places where many things are hidden or forgotten (like the Serpentine tombs or the tomb of the First Spinjitzu Master).

Similarly to Lego’s past product line, Bionicle, the main characters are in tune with certain elemental properties (in this case, Earth, Fire, Lighting, Ice, Energy, and Water). While featuring several historically designed buildings and traditional clothing, Ninjago is in a modern setting, incorporating large metropolises with skyscrapers, current-age (and futuristic) vehicles, modern electronics and semi-robotic exo-suits, and other futuristic technology. So far seven seasons of a very fun and successful tv series.